They marketed the film using love and money things and objects that appeal to everyone in a certain way. They use theatrical posters to market the film to various different age groups. One poster is a more dark and blurry creating a sense of fast paced action. The other is a more upbeat poster with the main character cheering. it has a white background with a sort of gold text laid over it to make it stand out more and i think its done very well as I prefer the second over the two. I believe the USP os Slumdog to be the fact that its about the under dog rising up to change his life.
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